Bao b\u00ec \u0111\u1ef1ng g\u1ea1o<\/a><\/span><\/span><\/p>\nC\u1ea7n th\u1ef1c hi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nguy\u00ean t\u1eafc \u0111\u00f3ng g\u00f3i v\u00e0 y\u00eau c\u1ea7u c\u00f4ng ngh\u1ec7 \u0111\u00f3ng g\u00f3i \u0111\u1ec3 b\u1ea3o v\u1ec7 n\u00f4ng s\u1ea3n, gi\u1ea3m t\u1ed5n th\u1ea5t, thu\u1eadn ti\u1ec7n v\u1eadn chuy\u1ec3n, ti\u1ebft ki\u1ec7m nh\u00e2n c\u00f4ng, t\u0103ng s\u1ee9c ch\u1ee9a kho b\u00e3i, gi\u1eef v\u1ec7 sinh n\u00f4ng s\u1ea3n, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn bi\u1ebft v\u00e0 mua b\u00e1n, l\u00e0m \u0111\u1eb9p s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng kinh doanh, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p.<\/span><\/p>\n\n\n\n<\/span><\/td>\n | <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/span>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i<\/strong><\/em><\/span><\/span><\/h3>\nBao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong t\u1ed5ng th\u1ec3 s\u1ea3n ph\u1ea9m, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i tr\u01b0\u1edbc khi qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u00e0n t\u1ea5t. Trong ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, y\u00eau c\u1ea7u v\u1ec1 bao b\u00ec s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao h\u01a1n v\u00e0 ch\u00fang kh\u00f4ng c\u00f2n b\u1ecb gi\u1edbi h\u1ea1n \u1edf ch\u1ee9c n\u0103ng b\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 mang theo tr\u01b0\u1edbc \u0111\u00e2y. Nghi\u00ean c\u1ee9u t\u00e2m l\u00fd cho th\u1ea5y trong t\u1ed5ng s\u1ed1 th\u00f4ng tin m\u00e0 con ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn, 83% \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u01a1 quan th\u1ecb gi\u00e1c, 11% b\u1eb1ng th\u00ednh gi\u00e1c, 3,5% b\u1eb1ng kh\u1ee9u gi\u00e1c, 1,5% b\u1eb1ng x\u00fac gi\u00e1c v\u00e0 1% b\u1eb1ng v\u1ecb gi\u00e1c. V\u00ec v\u1eady, vi\u1ec7c k\u00edch th\u00edch mong mu\u1ed1n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f4ng s\u1ea3n th\u00f4ng qua thi\u1ebft k\u1ebf bao b\u00ec l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f4ng s\u1ea3n ph\u1ea3i h\u1ebft s\u1ee9c coi tr\u1ecdng.<\/span><\/p>\n S\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n l\u00e0 s\u1ea3n ph\u1ea9m h\u1ea1ng nh\u1ea5t, bao b\u00ec h\u1ea1ng nh\u1ea5t v\u00e0 gi\u00e1 h\u1ea1ng nh\u1ea5t. N\u00f4ng s\u1ea3n n\u01b0\u1edbc ta l\u00e0 h\u00e0ng lo\u1ea1i 1, bao b\u00ec lo\u1ea1i 3, gi\u00e1 lo\u1ea1i 3. C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa bao b\u00ec c\u1ee7a n\u00f4ng s\u1ea3n Vi\u1ec7t Nam nh\u1eadp kh\u1ea9u v\u00e0o Singapore v\u00e0 n\u00f4ng s\u1ea3n nh\u1eadp kh\u1ea9u t\u1eeb Hoa K\u1ef3, ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00f3ng h\u1ed9p ti\u00eau chu\u1ea9n, in \u0111\u1eb9p, trong khi c\u1ee7a ch\u00fang t\u00f4i c\u00f3 bao b\u00ec nguy\u00ean b\u1ea3n nh\u01b0 t\u00fai, bao da r\u1eafn. t\u01b0\u1edfng t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\nNhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec l\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u sinh l\u00fd v\u00e0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi tr\u1edf n\u00ean tho\u1ea3i m\u00e1i v\u00e0 nhi\u1ec1u m\u00e0u s\u1eafc h\u01a1n th\u00f4ng qua thi\u1ebft k\u1ebf bao b\u00ec nh\u00e2n \u0111\u1ea1o h\u01a1n. V\u00ec v\u1eady, khi n\u00f3i \u0111\u1ebfn vi\u1ec7c \u0111\u00f3ng g\u00f3i n\u00f4ng s\u1ea3n, vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i kh\u00e1c nhau s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00f3ng g\u00f3i kh\u00e1c nhau.<\/span><\/p>\n\n\n\n<\/span><\/td>\n | <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/span>1. Chi\u1ebfn l\u01b0\u1ee3c bao b\u00ec l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh n\u00f4ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i<\/strong><\/em><\/span><\/span><\/h4>\nL\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh n\u00f4ng s\u1ea3n l\u00e0 c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh nh\u01b0 n\u00f4ng s\u1ea3n l\u00e0 g\u00ec, c\u00f3 ch\u1ee9c n\u0103ng g\u00ec, th\u00e0nh ph\u1ea7n b\u00ean trong, c\u1ea5u t\u1ea1o c\u1ee7a n\u00f3 th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c th\u1ec3 hi\u1ec7n kh\u00e1c nhau tr\u00ean bao b\u00ec. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p. Khi kh\u00f4ng gian cho s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ed9c l\u1eadp trong qu\u00e1 tr\u00ecnh mua h\u00e0ng ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n, nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch chi ti\u1ebft. bao b\u00ec, c\u1ea3m gi\u00e1c th\u1ea9m m\u1ef9, v.v., gi\u00fap s\u1ea3n ph\u1ea9m truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ri\u00eang c\u1ee7a n\u00f3, t\u1ea1o cho ng\u01b0\u1eddi mua \u1ea5n t\u01b0\u1ee3ng tr\u1ef1c quan, ch\u00e2n th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady, thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng s\u1ef1 quy\u1ebfn r\u0169 c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m v\u00e0 r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn.<\/span><\/p>\n<\/span>2. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i n\u00eau b\u1eadt c\u00f4ng d\u1ee5ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/strong><\/em><\/span><\/span><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c n\u00eau b\u1eadt c\u00f4ng d\u1ee5ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft th\u00f4ng qua v\u0103n b\u1ea3n, \u0111\u1ed3 h\u1ecda v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p l\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m g\u00ec, ch\u00fang c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng d\u1ecbp n\u00e0o, c\u00e1ch s\u1eed d\u1ee5ng. t\u1ed1t nh\u1ea5t v\u00e0 \u0111i\u1ec1u g\u00ec x\u1ea3y ra sau khi s\u1eed d\u1ee5ng. T\u00e1c d\u1ee5ng l\u00e0 g\u00ec? Lo\u1ea1i bao b\u00ec n\u00e0y mang \u0111\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m h\u1ee9ng ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u00ecn tho\u00e1ng qua l\u00e0 hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng, n\u00f3 c\u0169ng c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 th\u00fa v\u1ecb, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng h\u01a1n.<\/span><\/p>\n<\/span>3. Chi\u1ebfn l\u01b0\u1ee3c bao b\u00ec th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty<\/strong><\/em><\/span><\/span><\/h4>\nH\u00ecnh \u1ea3nh c\u00f4ng ty \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, v\u00ec v\u1eady, nhi\u1ec1u c\u00f4ng ty ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh c\u00f4ng ty v\u00e0 t\u00edch l\u0169y danh ti\u1ebfng ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. V\u0103n h\u00f3a doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i s\u00e2u s\u1eafc. M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 kh\u00e1m ph\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p n\u00f3 m\u1ed9t c\u00e1ch h\u1eefu c\u01a1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 qu\u1ea3ng b\u00e1, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 l\u1ee3i cho vi\u1ec7c qu\u1ea3ng b\u00e1.<\/span><\/p>\n<\/span>4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i l\u00e0m n\u1ed5i b\u1eadt y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u00f4ng s\u1ea3n<\/strong><\/em><\/span><\/span><\/h4>\nB\u1ea5t k\u1ef3 lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i n\u00e0o c\u0169ng c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1eb7c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ecbch s\u1eed, n\u1ec1n t\u1ea3ng \u0111\u1ecba l\u00fd, n\u1ec1n t\u1ea3ng phong t\u1ee5c nh\u00e2n v\u0103n, th\u1ea7n tho\u1ea1i v\u00e0 truy\u1ec1n thuy\u1ebft hay b\u1ed1i c\u1ea3nh c\u1ea3nh quan thi\u00ean nhi\u00ean, v.v. Vi\u1ec7c s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t n\u00e0y trong thi\u1ebft k\u1ebf bao b\u00ec c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u00e0 \u0111\u1ed3ng th\u1eddi th\u1eddi gian l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00e1c gi\u1ea3 li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi n\u1ec1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng h\u00ecnh th\u00e0nh kh\u00e1i ni\u1ec7m. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 mang l\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m gi\u00e1c li\u00ean k\u1ebft, \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i cho vi\u1ec7c n\u00e2ng cao mong mu\u1ed1n mua h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n<\/span>V\u1ea5n \u0111\u1ec1 \u0111\u00f3ng g\u00f3i<\/strong><\/em><\/span><\/span><\/h3>\nNh\u00e3n hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m, ngu\u1ed3n g\u1ed1c, c\u00e1c nh\u00e3n hi\u1ec7u ch\u1ee9ng nh\u1eadn kh\u00e1c nhau, t\u00ean c\u00f4ng ty s\u1ea3n xu\u1ea5t, t\u00ean nh\u00e0 cung c\u1ea5p c\u0169ng nh\u01b0 \u0111\u1ed3 h\u1ecda v\u00e0 v\u0103n b\u1ea3n l\u00e0m \u0111\u1eb9p (ho\u1eb7c gi\u1ea3i th\u00edch) ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean bao b\u00ec v\u00e0 trang tr\u00ed s\u1ea3n ph\u1ea9m \u0111\u1ec1u l\u00e0 nh\u1eefng n\u1ed9i dung c\u1ea7n thi\u1ebft trong trang tr\u00ed s\u1ea3n ph\u1ea9m. m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a h\u00ecnh \u1ea3nh b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m (bao g\u1ed3m t\u00ean, v\u0103n b\u1ea3n, \u0111\u1ed3 h\u1ecda v\u00e0 m\u00e0u s\u1eafc c\u1ee7a nh\u00e3n hi\u1ec7u) ph\u1ea3i l\u00e0 th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m.<\/span><\/p>\nTuy nhi\u00ean, nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, c\u0169ng t\u1ed3n t\u1ea1i h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c \u0111\u00f3ng g\u00f3i, trang tr\u00ed n\u00f4ng s\u1ea3n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5. H\u00e3y n\u00f3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean theo c\u00e1ch g\u1ee3i \u00fd:<\/span><\/p>\n<\/span>(1) Nh\u00e3n hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt tr\u00ean trang tr\u00ed s\u1ea3n ph\u1ea9m<\/strong><\/em><\/span><\/span><\/h4>\n<\/span>1. V\u01b0\u1ee3t qua xu h\u01b0\u1edbng \u201cch\u00fa tr\u1ecdng trang tr\u00ed, coi nh\u1eb9 th\u01b0\u01a1ng hi\u1ec7u\u201d<\/strong><\/em><\/span><\/span><\/h5>\nNh\u00e3n hi\u1ec7u l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong bao b\u00ec v\u00e0 trang tr\u00ed, trong bao b\u00ec v\u00e0 trang tr\u00ed s\u1ea3n ph\u1ea9m, t\u00ean v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e3n hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt, t\u00ean nh\u00e3n hi\u1ec7u v\u00e0 t\u00ean s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p nh\u00e3n hi\u1ec7u b\u1ecb t\u00e1ch r\u1eddi kh\u1ecfi t\u00ean s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, nh\u00e3n hi\u1ec7u v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u00f4ng ty c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt trong trang tr\u00ed s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng n\u00ean l\u00e0m n\u1ed5i b\u1eadt \u0111\u1ed3 h\u1ecda, v\u0103n b\u1ea3n gi\u1edbi thi\u1ec7u, l\u00e0m \u0111\u1eb9p cho s\u1ea3n ph\u1ea9m.<\/span><\/p>\nV\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi vi\u1ec7c trang tr\u00ed \u0111\u1ed3 h\u1ed9p v\u00e0 c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i kh\u00e1c, n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e3n hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1eb7t trong c\u00f9ng m\u1ed9t tr\u01b0\u1eddng nh\u00ecn, thi\u1ebft k\u1ebf theo h\u00ecnh s\u1ed1 \u201c8\u201d ho\u1eb7c \u201cqu\u1ea3 b\u1ea7u\u201d v\u00e0 \u0111\u01b0\u1ee3c in \u1edf ph\u1ea7n tr\u00ean c\u1ee7a s\u1ed1 “8” ho\u1eb7c “qu\u1ea3 b\u1ea7u” c\u00e1c \u0111\u1ed3 h\u1ecda, v\u0103n b\u1ea3n, v.v. c\u1ee7a nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c in h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u1edf n\u1eeda d\u01b0\u1edbi. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1edf m\u1ed9t “gi\u1ebfng tr\u1eddi” trong lon \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn tho\u00e1ng qua b\u00ean trong lon. In t\u00ean s\u1ea3n ph\u1ea9m: nh\u00e3n hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 b\u00ean d\u01b0\u1edbi ho\u1eb7c b\u00ean tr\u00ean qu\u1ea3 b\u1ea7u ho\u1eb7c s\u1ed1 8. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng n\u1ebfu \u0111\u00f3 l\u00e0 nh\u00e3n hi\u1ec7u \u0111\u1ed3 h\u1ecda.<\/span><\/p>\n<\/span>2. Ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 th\u1ed1ng nh\u1ea5t chung c\u1ee7a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m<\/strong><\/em><\/span><\/span><\/h5>\nM\u1ed9t s\u1ed1 c\u00f4ng ty kinh doanh nhi\u1ec1u s\u1ea3n ph\u1ea9m, c\u00f3 d\u00e2y chuy\u1ec1n c\u00f4ng nghi\u1ec7p d\u00e0i, s\u1eed d\u1ee5ng nhi\u1ec1u nh\u00e3n hi\u1ec7u tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh n\u00ean h\u00ecnh \u1ea3nh trang tr\u00ed c\u1ee7a nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u, bao g\u1ed3m v\u1ecb tr\u00ed, k\u00edch th\u01b0\u1edbc, t\u1ef7 l\u1ec7, m\u00e0u s\u1eafc, ki\u1ec3u d\u00e1ng, v.v. c\u1ee7a nh\u00e3n hi\u1ec7u. ph\u1ea3i gi\u1ed1ng nhau ho\u1eb7c t\u01b0\u01a1ng t\u1ef1. V\u00ed d\u1ee5: c\u00e1c lo\u1ea1i lon kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 m\u00e0u s\u1eafc trang tr\u00ed h\u01a1i kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u1ed9i dung ho\u1eb7c \u0111\u1eb7c t\u00ednh c\u1ee7a ch\u00fang. C\u00e1i g\u1ecdi l\u00e0 “danh m\u1ee5c” \u1edf \u0111\u00e2y d\u00f9ng \u0111\u1ec3 ch\u1ec9 th\u1ecbt, gia c\u1ea7m, c\u00e1, tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3, v.v., \u00edt nh\u1ea5t c\u00f3 th\u1ec3 chia th\u00e0nh hai lo\u1ea1i: th\u1ecbt v\u00e0 chay, c\u00f3 m\u00e0u xanh lam, xanh nh\u1ea1t, xanh \u0111\u1eadm, v.v., l\u00e0m cho ch\u00fang h\u01a1i kh\u00e1c nhau m\u1ed9t ch\u00fat, nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u00e0u s\u1eafc kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 l\u1edbn (c\u00e1c m\u00e0u c\u01a1 b\u1ea3n v\u1ec1 c\u01a1 b\u1ea3n gi\u1ed1ng nhau), \u0111\u1ec3 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n t\u01b0\u01a1ng \u0111\u1ed1i v\u1ec1 phong c\u00e1ch v\u00e0 h\u00ecnh \u1ea3nh trang tr\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o hi\u1ec7u \u1ee9ng “nh\u00f3m” trong trung t\u00e2m mua s\u1eafm.<\/span><\/p>\n<\/span>3. Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u00fd<\/strong><\/em><\/span><\/span><\/h5>\nB\u1ea5t c\u1ee9 l\u00fac n\u00e0o, b\u1ea5t c\u1ee9 d\u1ecbp n\u00e0o. Nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt tr\u00ean bao b\u00ec v\u00e0 trang tr\u00ed, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea7n g\u1ecdi \u0111\u01b0\u1ee3c c\u1ee7a nh\u00e3n hi\u1ec7u – t\u00ean nh\u00e3n hi\u1ec7u. \u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec nh\u1ecf h\u01a1n, c\u1ea7n ch\u00fa \u00fd l\u00e0m n\u1ed5i b\u1eadt v\u1ecb tr\u00ed c\u1ee7a nh\u00e3n hi\u1ec7u v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 nh\u00e3n hi\u1ec7u tr\u00ean b\u1ec1 m\u1eb7t tr\u01b0ng b\u00e0y ch\u00ednh c\u1ee7a bao b\u00ec.<\/span><\/p>\nV\u00ed d\u1ee5: tr\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 di\u1ec7n t\u00edch tr\u01b0ng b\u00e0y hi\u1ec7u qu\u1ea3 d\u01b0\u1edbi 400 cm vu\u00f4ng, nh\u00e3n hi\u1ec7u ph\u1ea3i chi\u1ebfm kh\u00f4ng d\u01b0\u1edbi 10% di\u1ec7n t\u00edch v\u00e0 chi\u1ebfm v\u1ecb tr\u00ed \u201cnh\u00e2n v\u1eadt ch\u00ednh\u201d.<\/span><\/p>\n<\/span>(2) Ch\u00fa \u00fd ph\u00e1t huy t\u1ed1i \u0111a \u201cl\u1ee3i th\u1ebf t\u1eadp th\u1ec3\u201d<\/strong><\/em><\/span><\/span><\/h4>\n<\/span>1. T\u1ed5ng quan v\u1ec1 \u201cL\u1ee3i th\u1ebf nh\u00f3m\u201d<\/strong><\/em><\/span><\/span><\/h5>\n\u201cL\u1ee3i th\u1ebf nh\u00f3m\u201d c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh c\u00e0ng c\u00f3 ph\u1ea1m vi s\u1ea3n ph\u1ea9m c\u00e0ng r\u1ed9ng v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m c\u00e0ng d\u00e0i th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p l\u1edbn \u0111\u1eb1ng sau m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e0ng c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o c\u1ea3m gi\u00e1c tin c\u1eady trong t\u00e2m tr\u00ed, t\u1eeb \u0111\u00f3 ph\u00e1t huy nh\u1eefng y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i trong vi\u1ec7c b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\nM\u1ed9t s\u1ed1 nh\u00e0 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 l\u00e0 n\u00f4ng d\u00e2n, m\u1ed9t s\u1ed1 l\u00e0 t\u1ed5 ch\u1ee9c kinh t\u1ebf t\u1eadp th\u1ec3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p v\u00e0 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u ng\u00e0nh trong l\u0129nh v\u1ef1c n\u00f4ng nghi\u1ec7p. Khi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u. Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd t\u1ed1t h\u01a1n so v\u1edbi s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n.\u00a0<\/span><\/p>\n “Tinh b\u1ed9t khoai m\u00ec \u0103n ” s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c “l\u1ee3i th\u1ebf nh\u00f3m” th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i (d\u00f2ng s\u1ea3n ph\u1ea9m d\u00e0i), v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean n\u1ea3y sinh v\u1ea5n \u0111\u1ec1 v\u1ec1 \u201cs\u1ef1 \u0111\u1ed3ng nh\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i\u201d v\u1ec1 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ho\u1eb7c phong c\u00e1ch \u0111\u00f3ng g\u00f3i, trang tr\u00ed \u201cc\u1ee7a c\u00f9ng m\u1ed9t c\u00f4ng ty\u201d. S\u1ef1 \u201c\u0111\u1ed3ng nh\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i\u201d v\u1ec1 phong c\u00e1ch \u0111\u00f3ng g\u00f3i v\u00e0 trang tr\u00ed c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3 khi mua h\u00e0ng. \u0110\u00e2y l\u00e0 nhu c\u1ea7u kh\u00e1ch quan c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u00f3ng g\u00f3i v\u00e0 trang tr\u00ed s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p, c\u0169ng c\u00f3 th\u1ec3 n\u00f3i l\u00e0 \u201cquy lu\u1eadt chung\u201d.<\/span><\/p>\nM\u1ed9t s\u1ed1 c\u00f4ng ty lu\u00f4n th\u00edch n\u00f3i \u0111\u1ebfn vi\u1ec7c \u201cl\u00e0m cho c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh\u201d\u2026 \u1ede g\u00f3c \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c ph\u00e1t huy t\u1ed1i \u0111a \u201cl\u1ee3i th\u1ebf nh\u00f3m\u201d c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u201cl\u1edbn h\u01a1n\u201d v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n\u201d; trong vi\u1ec7c kinh doanh n\u00f4ng s\u1ea3n v\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5, ch\u00fang ta c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ph\u00e1t huy l\u1ee3i th\u1ebf nh\u00f3m.<\/span><\/p>\n<\/span>2. C\u01a1 s\u1edf t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a \u201cl\u1ee3i th\u1ebf nh\u00f3m\u201d<\/strong><\/em><\/span><\/span><\/h5>\n\u1ede g\u00f3c \u0111\u1ed9 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n s\u1ee3 mua ph\u1ea3i h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng\u2026 khi mua h\u00e0ng, h\u1ecd lu\u00f4n th\u1eadn tr\u1ecdng khi mua h\u00e0ng v\u00ec s\u1ee3 b\u1ecb l\u1eeba, thi\u1ec7t h\u1ea1i. Doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 c\u00e0ng \u0111a d\u1ea1ng v\u1ec1 ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec c\u00e0ng \u0111a d\u1ea1ng, c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong trung t\u00e2m mua s\u1eafm \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t \u201ckh\u1ed1i l\u1edbn\u201d, ho\u1eb7c chi\u1ebfm m\u1ed9t qu\u1ea7y \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c c\u1ea3 b\u1ed9 ph\u1eadn l\u00e0 s\u1ea3n ph\u1ea9m. C\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ea5t \u0111\u1ecbnh, t\u1ea1o th\u00e0nh m\u1ed9t “nh\u00f3m s\u1ea3n ph\u1ea9m” l\u1edbn t\u1eeb m\u1ed9t c\u00f4ng ty nh\u1ea5t \u0111\u1ecbnh v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn ra ngay r\u1eb1ng \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t c\u00f4ng ty.<\/span><\/p>\nLo\u1ea1i nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y kh\u00e1ch quan g\u1ee3i \u00fd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ty l\u1edbn c\u00f3 n\u1ec1n t\u1ea3ng v\u00e0 th\u1ebf m\u1ea1nh, s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c an t\u00e2m khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u01b0\u01a1ng nhi\u00ean tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd t\u1ed1t h\u01a1n l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean. Tuy nhi\u00ean. Tr\u00ean th\u1ef1c ti\u1ec5n th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ec3 \u00fd v\u00e0 \u00e1p d\u1ee5ng c\u00e1c quy \u0111\u1ecbnh n\u00eau tr\u00ean, th\u1eadm ch\u00ed c\u00f2n \u00edt ch\u1ee7 s\u1edf h\u1eefu nh\u00e3n hi\u1ec7u n\u00f4ng s\u1ea3n, s\u1ea3n ph\u1ea9m ph\u1ee5 \u0111\u1ec3 \u00fd \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n<\/span>3. M\u1ea5u ch\u1ed1t c\u1ee7a v\u1ea5n \u0111\u1ec1<\/strong><\/em><\/span><\/span><\/h5>\nV\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf \u0111\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t h\u00e3ng h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng ngo\u1ea1i tr\u1eeb vi\u1ec7c c\u00f9ng t\u00ean c\u00f4ng ty, th\u1eadm ch\u00ed nh\u00e3n hi\u1ec7u c\u0169ng kh\u00e1c nhau, kh\u00f4ng gi\u1ed1ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t h\u00e3ng n\u00ean r\u1ea5t kh\u00f3 s\u1eed d\u1ee5ng nh\u00f3m s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u00e2y l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1ch kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 vai tr\u00f2 tham kh\u1ea3o r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00e1n h\u00e0ng n\u00f4ng s\u1ea3n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5.<\/span><\/p>\nCh\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e1c c\u00f4ng ty c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m, bao b\u00ec, c\u00e1ch trang tr\u00ed c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec1u kh\u00f4ng ch\u00ea v\u00e0o \u0111\u00e2u \u0111\u01b0\u1ee3c, nh\u01b0ng r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u01b0a ch\u00fang v\u00e0o c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi \u0111\u1eb7t ch\u00fang tr\u00ean c\u00f9ng m\u1ed9t k\u1ec7. t\u1eeb \u201cc\u00f9ng m\u1ed9t ngu\u1ed3n\u201d v\u00ec:<\/span><\/p>\n\n- (1) Nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 kh\u00e1c nhau. V\u1ec1 b\u1ea3n ch\u1ea5t, c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau \u0111\u1ea1i di\u1ec7n cho c\u00e1c ngu\u1ed3n s\u1ea3n ph\u1ea9m kh\u00e1c nhau, c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau ngh\u0129a l\u00e0 c\u00e1c ngu\u1ed3n s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/span><\/li>\n
- (2) Phong c\u00e1ch trang tr\u00ed kh\u00e1c nhau. Ngay c\u1ea3 khi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u th\u00ec h\u00ecnh th\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a ch\u00fang r\u1ea5t kh\u00e1c nhau, v\u1ecb tr\u00ed v\u00e0 m\u00e0u s\u1eafc c\u1ee7a nh\u00e3n hi\u1ec7u c\u0169ng kh\u00e1c nhau. T\u00f3m l\u1ea1i, ng\u01b0\u1eddi mua kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c r\u1eb1ng ch\u00fang l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t c\u00f4ng ty.<\/span><\/li>\n
- (3) Kh\u00f4ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 n\u00e0o gi\u1eefa nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. Nh\u01b0 \u0111\u00e3 nh\u1eafc \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3. T\u00ean th\u01b0\u01a1ng m\u1ea1i v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u00f4ng ty c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c “Trinity”, sao cho h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi v\u1eadt mang h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty. Hi\u1ec7n v\u1eabn c\u00f2n r\u1ea5t \u00edt c\u00f4ng ty l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/span><\/li>\n
- (4) H\u01a1n n\u1eefa, m\u1ed9t s\u1ed1 c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u kh\u00e1c nhau v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 v\u00f4 c\u00f9ng r\u00f5 r\u00e0ng. Th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 \u0111i\u1ec3m chung nh\u1ecf nh\u1ea5t. V\u00ed d\u1ee5: n\u1ea5m \u0111\u00f3ng h\u1ed9p v\u00e0 \u0111\u1eadu xanh \u0111\u00f3ng h\u1ed9p c\u00f9ng nh\u00e3n hi\u1ec7u. H\u00ecnh th\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh r\u1ea5t kh\u00e1c nhau: m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 phong c\u00e1ch trang tr\u00ed c\u1ee7a n\u1ea5m \u0111\u00f3ng h\u1ed9p v\u00e0 n\u1ea5m r\u01a1m \u0111\u00f3ng h\u1ed9p c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u c\u0169ng r\u1ea5t kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n
T\u00f3m l\u1ea1i, t\u00ecnh tr\u1ea1ng doanh nghi\u1ec7p c\u00f3 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u00f3 th\u1ec3 mi\u00eau t\u1ea3 l\u00e0 \u201cm\u1ed9t m\u1eb9 sinh \u0111\u01b0\u1ee3c 9 ng\u01b0\u1eddi con trai, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 b\u1ed9 m\u1eb7t kh\u00e1c nhau\u201d. Cho \u0111\u1ebfn nay kh\u00f4ng c\u00f3 “l\u1ee3i th\u1ebf nh\u00f3m”.<\/span><\/p>\nVi\u1ec7c nh\u1ea5n m\u1ea1nh nhi\u1ec1u l\u1ea7n \u1edf \u0111\u00e2y v\u1ec1 t\u00ednh th\u1ed1ng nh\u1ea5t chung c\u1ee7a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty d\u1ef1a tr\u00ean quan ni\u1ec7m r\u1eb1ng \u0111\u1ed9 tin c\u1eady c\u1ee7a nh\u00e3n hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00f4ng ty; h\u00ecnh \u1ea3nh tr\u1ee5 s\u1edf c\u00f4ng ty ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong s\u1ea3n ph\u1ea9m, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi nh\u00ecn tho\u00e1ng qua c\u00f3 th\u1ec3 bi\u1ebft \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3, nh\u1edd \u0111\u00f3 \u0111\u1ed9 tin c\u1eady v\u00e0 m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng ng\u01b0ng t\u1ee5 tr\u00ean h\u00ecnh \u1ea3nh c\u1ee7a tr\u1ee5 s\u1edf c\u00f4ng ty ph\u1ee5c v\u1ee5 cho vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m: N\u1ebfu kh\u00f4ng th\u00ec t\u1ea1i sao b\u1ea1n c\u00f3 c\u1ea7n s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 n\u1ed5i ti\u1ebfng c\u1ee7a tr\u1ee5 s\u1edf c\u00f4ng ty kh\u00f4ng?<\/span><\/p>\nTrong th\u1ef1c t\u1ebf, nhi\u1ec1u c\u00f4ng ty c\u0169 s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u nh\u00e3n hi\u1ec7u (ch\u1ee7 \u0111\u1ec1) v\u00e0 ch\u1ee7 \u0111\u1ec1 nh\u00e3n hi\u1ec7u kh\u00f4ng li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. Ng\u00e0y nay, m\u1ed9t s\u1ed1 nh\u00e0 s\u1ea3n xu\u1ea5t n\u00f4ng s\u1ea3n v\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 m\u1edbi n\u1ed5i ho\u1eb7c c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u kh\u00f4ng c\u00f3 c\u00e1c quy t\u1eafc v\u00e0 quy \u0111\u1ecbnh nh\u1ea5t \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m, v\u00e0 m\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f2n \u0111i theo b\u01b0\u1edbc ch\u00e2n c\u1ee7a c\u00e1c c\u00f4ng ty c\u0169. \u0110i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c v\u00e0 kh\u1eafc ph\u1ee5c.<\/span><\/p>\n\u0110\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a l\u1ee3i th\u1ebf c\u1ee7a nh\u00f3m v\u1ec1 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m trong b\u00e1n h\u00e0ng, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb hai kh\u00eda c\u1ea1nh:<\/span><\/p>\n\n- + \u0110\u1ea7u ti\u00ean, nh\u00e3n hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt tr\u00ean t\u1eebng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
- + Th\u1ee9 hai, l\u00e0m cho h\u00ecnh th\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau do doanh nghi\u1ec7p kinh doanh ph\u1ea3i nh\u1ea5t qu\u00e1n m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3.<\/span>
\n\u200b<\/span><\/p>\n<\/span>Quy \u0111\u1ecbnh s\u1ea3n xu\u1ea5t bao b\u00ec n\u00f4ng s\u1ea3n<\/strong><\/em><\/span><\/span><\/h3>\n<\/li>\n<\/ul>\n<\/span>1. Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3n l\u00fd bao b\u00ec, nh\u00e3n m\u00e1c n\u00f4ng s\u1ea3n<\/strong><\/em><\/span> | |